SILVERSTONE / ZURICH, MAY 20TH: Chiliz, the leading blockchain provider for the global sports and entertainment industry, have announced that Aston Martin Cognizant Formula One™ Team and Alfa Romeo Racing ORLEN, have become the first Formula 1™ Teams in the world to launch Fan Tokens.
Today, two million $AM & $SAUBER Fan Tokens will be distributed to fans who pre-brought through Chiliz’ fan engagement & rewards platform Socios.com. Both Fan Tokens will be available for general purchase on the platform in the near future.
Fan Tokens are collectible digital assets — minted on the Chiliz blockchain — that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions.
Today’s announcements see Aston Martin Cognizant Formula One™ Team and Alfa Romeo Racing ORLEN join a network of 34 elite international sporting properties on Socios.com, including the UFC®, FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City. Last week, Socios.com also announced partnerships with NASCAR’s Roush Fenway Racing, Argentina’s national soccer team, and Royal Challengers Bangalore, Punjab Kings and Kolkata Knight Riders — all from India’s IPL.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases. Fan Tokens have generated over $150M in revenues to be shared with Socios.com partners in 2021 alone.
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